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Feel the Beat of IP

Feel the Beat of IP

15. May 2025

For live music and real stories from musicians and entrepreneurs

Iceland Innovation Week May 15th

At Bird, Tryggvagata from 16:00 to 18:00

Join us at Iceland Innovation Week for an inspiring and entertaining session where live music meets real stories from musicians, industry insiders and entrepreneurs. Through short talks and performances, we’ll explore how intellectual property shapes the music industry — from songwriting and branding to AI and high-tech to global success.

Expect great conversations, live beats, relaxed atmosphere and Happy Hour at the bar.
Hosted by the Icelandic Intellectual Property Office, Iceland Music, STEF, and Bird on the occasion of World IP Day.

Program

Borghildur Erlingsdóttir, Director General, The Icelandic Intellectual Property Office – Why should musicians care about IP?

María Rut Reynisdóttir, Director, Iceland Music – The value of Icelandic music

Ólafur Bjarki Bogason, CEO Genki Instruments – Stories from the patenting process

Sóley Stefánsdóttir, multi-instrumentalist and composer, plays original music using the new Katla synthesizer from Genki Instruments

Sindri Ástmarsson, Director of MICE at Sena and Program Manager for Iceland Airwaves – Branding an Icelandic music festival

Soffía Kristín, talent manager and co-owner of Iceland Sync Creative – Branding BRÍET; How an artist became a brand

Guðrún Björk Bjarnadóttir, CEO, STEF - Are we scooping out the sinking boat with a teaspoon?  Fighting unlawful use of copyrighted music by AI companies

DJ Silja Glömmi

Happy Hour at the bar

Meeting host: Eiríkur Sigurðsson, Head of Communications at ISIPO

(Ample parking space at Harpa)