VÆB – Registered Trademark of the Month

In June 2025, VÆB, the Icelandic music duo of brothers Matthías and Hálfdán Matthíasson, was selected as the Registered Trademark of the Month by the Icelandic Intellectual Property Office (ISIPO).

From TikTok to the Eurovision Stage

What began as a fun TikTok experiment in 2022 quickly evolved into a serious musical journey. The brothers went on to represent Iceland at the Eurovision Song Contest, capturing the attention of audiences across Europe.

A Name That Sticks

The name VÆB is a playful Icelandic twist on the English word vibe—designed to be memorable, visual, and personal. Determined to build a strong identity, the duo took the formal step of registering their name as a trademark. “If this is going to grow, we’d better own the name,” they said.

Branding as a Creative Process

Their distinctive image—silver sunglasses, bold visuals, and stylized logo—is the result of collaboration with a creative team, including Ágústa Ragnarsdóttir (logo), Sylvía Lovetank (costume design), and Nabblakusk (visuals). Their branding draws inspiration from other Icelandic artists but reflects their own original aesthetic.

Words to Other Creators

Their message to fellow creators and entrepreneurs:
“Don’t just think—do. Then something amazing happens.”
With new music underway and a European tour planned for 2026, VÆB is a brand—and band—on the rise.

Trademark Information

Trademark number: V0137742
Filed: February 2023
Published: 15 April 2023
Registered: 15 June 2025
Nice classes: 9 (sunglasses), 25 (clothing), 41 (entertainment and music services)

About the “Registered Trademark of the Month”

Each month, ISIPO highlights a recently registered Icelandic trademark that demonstrates how strategic brand development can support growth in business, creativity, and innovation. VÆB stood out for their strong identity and proactive approach to protection.