Branding Innovation

How branding and trademarking support growth

Iceland Innovation Week, May 13th

In Groska Auditorium from 10:30 to 12:00

At this inspiring event, Icelandic innovators will share their experiences on the importance of brand identity, intellectual property, and long-term strategy. They will discuss how branding and trademarking support growth, why securing rights early matters, and what it takes to build a brand that stands out, at home and abroad.

In the world of innovation, a strong brand is more than a marketing tool, it is a competitive advantage. A well-defined brand identity, backed by trademark protection, helps businesses scale, attract investment, and expand internationally. But how do innovators pack their ideas and business ideas into a valuable asset?

Join us for interesting stories from key innovators, networking opportunities, and a light lunch

Hosted by the Icelandic Intellectual Property Office in collaboration with ÍMARK and the Federation of Icelandic Industries.

Program

Welcome: Arndís Huld Hákonardóttir, Vice-Chairman of ÍMARK

Sigurður Þorsteinsson, Chief Brand, Design and Innovation Officer, Blue Lagoon

Eyrún Jónsdóttir, VP of Publishing, CCP

Egill Gauti Þorkelsson, Founder and Marketing Director, Eimverk

Unnur Ársælsdóttir, Growth and Marketing Manager, Smitten

Hólmfríður Kristín Árnadóttir, Marketing Director, Vaxa

Wrap up: Sigurður Hannesson, Director General of the Federation of Icelandic Industries.

Meeting host: Eiríkur Sigurðsson, Head of Communications at ISIPO