A Successful Event on Sport Tech at Iceland Innovation Week

04. May 2026Events

Icelandic sport tech innovation took centre stage at the Game Changers event in Austurbær on Thursday, 30 April, as part of Iceland Innovation Week. The event brought together a diverse group of sport tech companies to present their products, services, and approaches to intellectual property protection. It was very interesting to hear how active this sector is in Iceland. The event will hopefully spark further dialogue and collaboration among companies in the field, and draw greater attention to the sector going forward.

The event was hosted by the Icelandic Intellectual Property Office in collaboration with Reykjavík University and Össur, as part of Iceland Innovation Week and in celebration of World IP Day (#WorldIPDay).

Photographer Elísabet Blöndal was there to capture the atmosphere.

Borghildur Erlingsdóttir, Director General of the Icelandic Intellectual Property Office, opened the event and spoke on the importance of IP protection for innovative companies.

Aron Albertsson, Product Lead Designer at Össur, discussed the development of the Cheetah running blade, recognisable by its yellow stripe, and the company's collaboration with athletes with disabilities.

Helgi Hjálmarsson, Co-founder and CEO of ELVA Golf, presented the company's use of standardised video capture and artificial intelligence to improve the golf swing.

Sindri Bergmann, Product Development Manager at Abler, described how the company's unique dataset can support a range of research purposes, including studies on youth dropout from sport, and outlined the company's expansion into England. Abler currently employs around 40 people.

Arnar Lárusson, Founder and CEO of Tymewear, presented the company, which now employs over 25 people and counts thousands of clients, including many of the world's top athletes. Tymewear has developed technology that measures breathing to assess endurance and personalise training.

Jóna Marín Ólafsdóttir, Chief Research Officer at NeckCare, presented the company's patented technology for assessing neck injuries by measuring and recording head movements, a tool with applications across a wide range of sports.

Hekla Gunnarsdóttir, Application Engineer at KISO in motion, introduced the use of wireless electromyography sensors to monitor and record muscle activity during training. The sensors are in use with athletes and teams worldwide.

Baldur Stefánsson, Executive Chairman of OZ Sports, described the company's technology for directing live television broadcasts from football matches, and announced a new agreement with Sky Sports for coverage of women's football in the English Super League.

Hafrún Kristjánsdóttir, Professor and Chair of the Department of Sport Science at Reykjavík University, closed the event with a presentation on the university's sport tech research. She encouraged attendees to treat the event as a starting point rather than a conclusion, and proposed that those working in Icelandic sport tech gather once a year for informal discussion and exchange of ideas.

After company presentations, there was a dart tournament.